Digital Marketing Agency in Marbella: Google Ads, Retargeting, YouTube & SEO
More enquiries, not just more traffic. Marbella SEO Agency is a digital marketing agency based in Marbella that plans, runs and measures Google Ads, Meta (Facebook and Instagram) ads, YouTube ads, retargeting, SEO and tracking for businesses that need qualified customers from the Costa del Sol and abroad.
- Founder with 20+ years in search
- Clients on the Costa del Sol since 2017
- English, Spanish, Swedish & Finnish
- You own your ad accounts and data
- Our fee is separate from your ad spend
Why a Marbella business needs more than one marketing channel
Marbella is not a single audience. Your next customer may be a resident in Nueva Andalucía, a buyer researching property from Sweden or Germany, a patient comparing clinics, or a guest planning a trip months ahead. They search in different languages, on different devices, and often visit several times before they get in touch.
One channel rarely covers that journey. SEO builds lasting visibility, Google Ads captures people who are ready to act now, Meta ads on Facebook and Instagram reach people before they search, YouTube builds familiarity, and retargeting brings back people who visited and did not enquire. We plan these together, around your commercial goals and your budget.
Digital marketing services in Marbella
Google Ads (Search)
Campaigns that put you in front of people actively searching for what you sell, in the languages and locations that matter. We cover keyword and intent research, negative keywords, ad copy, location and language targeting, bidding strategy and continuous optimisation.
Performance Max and Display
Automated formats can work well when they are fed the right signals and kept under control. We set up conversion goals, audiences and assets deliberately and review where your budget is actually going.
YouTube ads
Video campaigns for brands where trust and presentation drive the decision, such as real estate, hospitality, healthcare, yacht charters and luxury services. We help with targeting, creative direction and measurement, so video is judged by outcomes and not only views.
Retargeting and remarketing
Staying visible to people who already visited your website, watched your video or started a form. We build audience segments by behaviour and intent, set sensible frequency limits and tailor messages so remarketing helps instead of annoys.
Meta ads (Facebook and Instagram)
Paid social on Facebook and Instagram for visual and lifestyle businesses: lead generation campaigns, lead forms and remarketing audiences, with conversion tracking set up properly.
Lead generation campaigns
Campaigns built around enquiries, calls, WhatsApp messages and bookings, with landing pages and forms designed for conversion.
SEO and local SEO
The long-term foundation behind your paid work: technical SEO, content, Google Business Profile and Google Maps, and AI search optimisation.
SEO servicesLocal SEO in MarbellaAI visibility auditChatGPT search optimisation
Tracking and analytics
Google Analytics 4, Google Tag Manager, conversion tracking for forms, phone calls and WhatsApp clicks, and consent handling that respects EU privacy rules. Without reliable tracking, no campaign can be optimised honestly.
Landing pages and conversion rate optimisation
Fast, clear pages in the right language, with the proof and calls to action that turn visitors into enquiries.
Reporting
Plain reports focused on enquiries, cost per lead and what we are changing next, not a page of vanity metrics.
How we work
Review
We look at your website, tracking, existing campaigns, competitors and customer journey.
Strategy
We agree goals, target markets, languages, channels and budget, and what a good lead means for your business.
Set-up
Tracking first, then campaigns, audiences, ads and landing pages.
Launch and optimise
We test, learn, cut waste and shift budget towards what produces enquiries.
Report and improve
Regular, transparent reporting and a clear plan for the next period.
Built for the Costa del Sol market
- Multilingual by default. Campaigns and landing pages written for how people actually search in English, Spanish, Swedish and Finnish, not machine-translated copy. Where your market needs it, we also research searches in other languages such as Dutch or German.
- International buyers. Targeting that reaches customers researching from abroad as well as local residents and tourists.
- Seasonality. Budgets and messages adapted to peak and quiet periods on the coast.
- Industry knowledge. Real estate agencies, law firms, hotels, restaurants, clinics, yacht charters, beach clubs and luxury brands each have different customers and sales cycles.
- Privacy and compliance. GDPR and cookie consent set up correctly so measurement stays reliable and lawful.
Industries we work with
- Real estate agencies
- Law firms
- Hotels and villas
- Restaurants and beach clubs
- Private clinics and dentists
- Yacht and car rental
- Luxury and lifestyle brands
Results and experience
We have had clients on the Costa del Sol since 2017 and currently work with about ten active clients. We work with RentACarMarbella.com on SEO and conversion tracking. See our case studies.
Who is behind your campaigns
Marbella SEO Agency was founded by Rickard Abrahamsson, who has more than 20 years of experience in search. More about us.
Transparent pricing
Our fee is separate from your ad spend, which goes directly to Google, YouTube or Meta from your own account. You own your accounts and your data at all times. See also our SEO pricing.
What we will not do
We do not promise rankings, a fixed cost per lead or guaranteed sales. Results depend on your market, offer, website and budget. We do commit to clean tracking, honest reporting, accounts that belong to you and recommendations based on data.
Frequently asked questions
What does a digital marketing agency in Marbella do?
It plans and runs the channels that bring customers to your business online, such as Google Ads, Meta ads on Facebook and Instagram, YouTube, retargeting and SEO, and measures the results.
Should I choose Google Ads or SEO?
It depends on your timeline and budget. Google Ads can produce enquiries quickly while SEO builds visibility that lasts. Many businesses in Marbella benefit from both, and we can show you what makes sense for your case.
How much does digital marketing cost, and how much should I spend on ads?
Pricing depends on scope and on your ad budget. Our fee is separate from your ad spend, and the right budget depends on your industry, competition and the value of a customer. Request a free review through the form and we will tell you what we would recommend and how we would test and scale it.
Do you manage YouTube, Meta and retargeting campaigns?
Yes. We set up YouTube video campaigns, Meta ads on Facebook and Instagram, and remarketing across Google properties and Meta, with audiences based on real behaviour on your website.
Do you run campaigns in several languages?
Yes. Our team works in English, Spanish, Swedish and Finnish, and we create separate campaigns and landing pages for each language and market.
Who owns the ad accounts?
You do. We work inside your accounts, and you keep access and data if we stop working together.
How do you measure success?
By enquiries, calls, bookings and cost per lead, not clicks or impressions alone.
Can you guarantee results?
No one honestly can. We work to improve your results month by month and report clearly on what happens.
Get a free marketing and tracking review
Send us your website and tell us what you want to achieve. We will review your tracking, campaigns and opportunities and tell you what we would do first.
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