SEO Case Studies: Real Projects, Different Strategies

The challenge & approach

The luxury property market in Marbella is extremely competitive. Established agencies, international property portals and hundreds of local real estate websites compete for many of the same buyers.

The Real Estate Agency Marbella wanted to focus particularly on attracting buyers looking for high-value villas and properties in Marbella’s most desirable locations.

Rather than relying solely on individual property listings, we built the SEO strategy around location authority and buyer intent.

We developed and optimised dedicated area pages covering important luxury property markets such as Nueva Andalucía, Puerto Banús, the Golden Mile, Sierra Blanca, Benahavís and La Zagaleta.

Each area represents its own search market.

Someone looking for a villa in La Zagaleta has very different requirements from someone searching for an apartment in Puerto Banús.

The website structure, internal linking, property content and area content were therefore designed to help search engines understand both the geographical focus of the agency and the types of properties it specialises in.

The challenge & approach

MarbellaMove was created with a different objective from a traditional real estate agency website.

The website itself is a lead-generation asset.

The strategy is to capture people searching Google for information related to buying property, finding homes and understanding different areas of Marbella — and convert that organic traffic into enquiries.

This requires identifying searches that occur throughout the property-buying journey rather than competing exclusively for the biggest real estate keywords.

We structure content around the questions, locations and property searches that indicate someone is genuinely considering buying in Marbella.

This creates a wider organic search footprint and allows the site to capture potential buyers before they necessarily know which estate agency they want to contact.

The challenge & approach

Car rental is an exceptionally competitive search market.

The largest keywords are dominated by international rental companies, comparison platforms and travel websites with enormous domain authority and marketing budgets.

Trying to beat all of these companies head-on for every primary keyword is not necessarily the smartest strategy.

For RentACarMarbella.com, a major part of our approach is therefore long-tail search.

We identify more specific searches where the user knows more precisely what they need. Individually, these keywords may have lower search volumes, but collectively they can generate significant qualified traffic.

More importantly, the competition can be considerably more realistic.

The site architecture and content are designed to capture these searches while gradually building broader topical authority around car rental in Marbella.

The challenge & approach

For a specialist medical clinic, thousands of unrelated visitors have very little value.

The objective is to be visible when someone is actively searching for the specific examinations and treatments the clinic provides.

For LinnéLäkarna in Gothenburg, the SEO strategy has therefore focused heavily on important searches surrounding colonoscopy and gastroscopy, together with relevant local search intent.

These are highly specific services where a strong Google position can directly connect a patient looking for an examination with a clinic providing exactly that service.

We worked on creating strong service relevance, clear page structure and local signals around the clinic’s most commercially important treatments.

The challenge & approach

Racing Planet operates in a completely different SEO environment.

The German e-commerce company sells scooter parts and accessories across multiple international markets, creating a large website with categories, products, brands and informational content.

For e-commerce sites of this size, SEO cannot depend on manually optimising a handful of pages.

The underlying structure needs to work at scale.

A major focus has been getting commercial category pages to rank for relevant product searches while using the blog to capture informational searches surrounding scooters, parts, maintenance and related topics.

The two work together.

Informational content brings users into the website at different stages of their journey, while strong category pages capture users actively searching for products.

International markets add another layer, requiring search strategy to account for differences in language and search behaviour rather than simply translating keywords word for word.

The challenge & approach

ESNY Global operates in Marbella’s highly competitive real estate market, where generic property listings alone often struggle to generate meaningful organic visibility.

Our work has therefore gone beyond traditional agency pages.

One important part of the strategy has been creating and optimising dedicated pages for specific properties and real estate opportunities.

This gives important listings significantly more room to rank than they would receive as one property among hundreds inside a standard property database.

We have also worked with ESNY’s rental offering, developing search-focused pages designed around the way people actually look for rental properties in Marbella.

The principle is straightforward: important commercial opportunities deserve pages built specifically around the searches capable of finding them.